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Design of Everyday Things · episodic note

Cases: How Long Innovation Really Takes

Evidence for the ch.7 claim that technology is fast, but acceptance is slow (years → decades → centuries). See Incremental vs Radical Innovation.

Cross-cutting: large companies are conservative and intolerant of failure; small companies take the radical risks and mostly fail (failure = a Silicon Valley "badge of honor"). The "rise of the small" (cheap tools, 3-D printing, DIY makers) is shifting where new ideas originate.

Confidence

1.0 — explicit cases.

Sources: ["DOET ch.7 p.268-282"]